Title
Home-based food business :
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Marketing | Food industry | Business -- Pakistan
Executive Summary
the aim for this project was to understand the food market of Lahore and subsequently to decide whether to launch the food business in city or not. The purpose of writing this report was to come up with an extensive business plan that will enable us to be successful when we launch our food buisness in Lahore. Methodology: Research method consists of both primary and secondary research. Secondary research is based on online surveys an literature review. Whereas, primary research is based on questionnaires to be filled by 100 respondents.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=56216
iRepository Citation
Malik, M. H. (2020). Home-based food business : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/219
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