Title

Home-based food business :

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Marketing | Food industry | Business -- Pakistan

Executive Summary

the aim for this project was to understand the food market of Lahore and subsequently to decide whether to launch the food business in city or not. The purpose of writing this report was to come up with an extensive business plan that will enable us to be successful when we launch our food buisness in Lahore. Methodology: Research method consists of both primary and secondary research. Secondary research is based on online surveys an literature review. Whereas, primary research is based on questionnaires to be filled by 100 respondents.

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