Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Competitive advantage is achieved by marketers when they have good brand equity that ultimately leads to strong brands. As a common practice amongst many firms, who use marketing strategies to increase their sales and make a brand that looks distinguished amongst other related categories of product or service. The main objective is to distinguish their company from other companies. Methodology: This is an exploratory study based on primary data; the data has been collected through an online survey.



Available for download on Tuesday, December 31, 2030

The full text of this document is only accessible to authorized users.