Effect of parent oil marketing company's brand image on brand extension in lubricants
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Automobile | Brand equity | Marketing strategies
Competitive advantage is achieved by marketers when they have good brand equity that ultimately leads to strong brands. As a common practice amongst many firms, who use marketing strategies to increase their sales and make a brand that looks distinguished amongst other related categories of product or service. The main objective is to distinguish their company from other companies. Methodology: This is an exploratory study based on primary data; the data has been collected through an online survey.
Ghumman, M. J. (2020). Effect of parent oil marketing company's brand image on brand extension in lubricants (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/217
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