The impact of innovative supply chain management practices on competitive advantage and organizational performance in FMCG sector of Pakistan :


Abid Hussain


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Business operations | Economy -- Pakistan | Management

Executive Summary

The object of this research study is to analyze and identify the current supply chain management practices in manufacturing sector of the economy to highlight the level of innovation in the supply chain management practices and design the policy implication to bring improvement in overall supply chain management. Methodology: In this research study casual research approach is followed.

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