Abid Hussain


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Supply chain practices are described as the process of strategic coordination among different stakeholders within an organization to improve the integration of logistic functions to the operational matter of the organization simultaneously. The supply chain management practices are interlinked with different steps of business operations that include procurement, production, distribution network, product designing and customer services. In addition it directly affects the communication pattern, wastage management, on time services and profitability of the firm. This research study is conducted with the aim to analyze the impact of innovative practices in the supply chain management process of the firms operating in the FMCG sector to understand the impact on the level of competitiveness of the firms within the sector and on their overall performance.

This study is primary in nature and causal research approach is adopted. The targeted population of the current research study is the group of supply chain professional workings in the supply chain of the FMCG firms operating in Karachi and probabilistic stratified sampling technique is used to design a sample size of 100 respondents. In this study two research models are used to analyze the impact of strategic supplier partnership, customer relationship, level of information sharing, quality of information sharing and Rescheduling on competitive advantage and organizational performance of the firms in FMCG sector.

It is found through this study that both models are significant at 5 percent level of significance with significance value 0.000 and 0.000 respectively. In the first model, there is a significant impact of strategic supplier partnership and Rescheduling on the competitive advantage of the FMCG sector of Pakistan. In the second model, there is a significant impact of strategic supplier partnership and Rescheduling on the organizational performance of the FMCG sector of Pakistan.

This study helps to improve the supplier strategic interaction to improve the level of competency of the firm, assist in strategic and operational planning, get benefited from opportunities available in the market, improve the order management process and help in designing the Rescheduling strategy to enhance the firm level operations in FMCG sector of Pakistan.



Available for download on Tuesday, December 31, 2030

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