Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2016
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Executive Summary
This research aims to determine the influence of pleasing and annoying adverts on consumer behavior. the cognitive and effective response of consumers in pleasing and annoying adverts was gauged. The brand awareness, preferences, attention and recall was analyzed in relation to humorous advertisements. Methodology: The research is quantitative, cross sectional and descriptive in context. The research was conducted through questionnaire, questions were based on Likert scale. The questionnaire was filled by university students.
Pages
97
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=56144
Recommended Citation
Hashmi, S. A. (2016). Pleasing and Annoying Advertisement of Telcos in Urban Clientele (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/158
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