Business plan for launching of "Pure" (sale of farm-vegetables direct to the consumer)


Mujahid Butt


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Cultivation -- Vegetables | Economic growth -- Pakistan | Planning

Executive Summary

The project "Business plan for launching of Pure. Sale of farm-vegetables direct to the consumer" was assigned to outline a detailed business plan by finding the customers feeling and preferences. The study will analyze and make recommendations for launching a brand 'pure' for sale of fresh vegetables direct from the farms. Methodology: Secondary and primary research will be the method to excavate the situation by studying the existing literature on this subject and conducting primary research (interviews and questionnaire) to find the point of views of the stake holders.

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