Business plan for launching of "Pure" (sale of farm-vegetables direct to the consumer)
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Cultivation -- Vegetables | Economic growth -- Pakistan | Planning
The project "Business plan for launching of Pure. Sale of farm-vegetables direct to the consumer" was assigned to outline a detailed business plan by finding the customers feeling and preferences. The study will analyze and make recommendations for launching a brand 'pure' for sale of fresh vegetables direct from the farms. Methodology: Secondary and primary research will be the method to excavate the situation by studying the existing literature on this subject and conducting primary research (interviews and questionnaire) to find the point of views of the stake holders.
Butt, M. (2020). Business plan for launching of "Pure" (sale of farm-vegetables direct to the consumer) (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/199
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