Title

Reasons behind the success of Japanese used cars in Pakistani market

Author

Shujaat Ali

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Automobile industry -- Pakistan | Marketing | Cars -- Japan

Executive Summary

The aim of this study is to find the influencing factors that shift the local consumer towards JDM cars. Furthermore, a comparative analysis had been done between JDM & locally manufactured vehicles. The key elements on which Japanese used cars are compared with locally assembled cars & what consumer thinks about the locally assembled vehicle are also the primary concern behind this research. Methodology: The study was conducted in Karachi. A sample size of 75 individuals were included. The methodology used for this study includes pre survey focus group, A questionnaire was designed online as well as hard copies were distributed, and data analysis was done.

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