Reasons behind the success of Japanese used cars in Pakistani market
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Automobile industry -- Pakistan | Marketing | Cars -- Japan
The aim of this study is to find the influencing factors that shift the local consumer towards JDM cars. Furthermore, a comparative analysis had been done between JDM & locally manufactured vehicles. The key elements on which Japanese used cars are compared with locally assembled cars & what consumer thinks about the locally assembled vehicle are also the primary concern behind this research. Methodology: The study was conducted in Karachi. A sample size of 75 individuals were included. The methodology used for this study includes pre survey focus group, A questionnaire was designed online as well as hard copies were distributed, and data analysis was done.
Ali, S. (2019). Reasons behind the success of Japanese used cars in Pakistani market (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/180
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