Evaluation of Pakistan branded biscuit industry & its key success factors
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Biscuit industry -- Pakistan | Bakeries | Confectionery
The objective of this report is to evaluate Pakistan's biscuit industry and its key success factors. In order to effectively evaluate this industry and its key factors; an extensive research has been conducted with end consumers as well as industry experts. Methodology: This research was conducted through questionnaire using tools like Porter Five Forces Model, Internal & External Evaluation Matrix and Competitive Profile Matrix (CPM).
Rehman, R. (2019). Evaluation of Pakistan branded biscuit industry & its key success factors (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/179
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