Evaluation of Pakistan branded biscuit industry & its key success factors


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Biscuit industry -- Pakistan | Bakeries | Confectionery

Executive Summary

The objective of this report is to evaluate Pakistan's biscuit industry and its key success factors. In order to effectively evaluate this industry and its key factors; an extensive research has been conducted with end consumers as well as industry experts. Methodology: This research was conducted through questionnaire using tools like Porter Five Forces Model, Internal & External Evaluation Matrix and Competitive Profile Matrix (CPM).

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