Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2016
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
The objective of this report is to evaluate Pakistan's Branded Biscuit industry and its key success factors. Branded Biscuit Industry is one of the fastest growing FMCG industries in Pakistan. In order to effectively evaluate this industry and its key success factors; an extensive research has been conducted with end consumers as well as industry experts. With the help of this study we have tried to solve problem statements like; major internal and external forces affecting this industry, key success factors, major communication medium and new opportunities of growth.
There are two types of primary researches conducted; first with industry experts to understand internal and external factors effecting biscuit industry. This research was conducted through questionnaire using tools like Porter Five Forces Model, Internal & External Evaluation Matrix and Competitive Profile Matrix (CPM).
Second research was conducted with end consumers to understand changing consumer lifestyle and preferences, exposure to different media outlets, sources of information etc. This research was conducted through Online Google Survey form.
Pages
66
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=56700
Recommended Citation
Rehman, R. (2016). Evaluation of Pakistan branded biscuit industry & its key success factors (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/179
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