Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
This research aims to determine the influence of pleasing and annoying adverts on consumer behavior. the cognitive and effective response of consumers in pleasing and annoying adverts was gauged. The brand awareness, preferences, attention and recall was analyzed in relation to humorous advertisements. Methodology: The research is quantitative, cross sectional and descriptive in context. The research was conducted through questionnaire, questions were based on Likert scale. The questionnaire was filled by university students.
Hashmi, S. A. (2016). Pleasing and Annoying Advertisement of Telcos in Urban Clientele (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/158
Available for download on Tuesday, December 03, 2030
The full text of this document is only accessible to authorized users.