Title

Pleasing and annoying advertisement of telcos in urban clientele

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Telecommunication | Marketing | Advertising

Executive Summary

This research aims to determine the influence of pleasing and annoying adverts on consumer behavior. the cognitive and effective response of consumers in pleasing and annoying adverts was gauged. The brand awareness, preferences, attention and recall was analyzed in relation to humorous advertisements. Methodology: The research is quantitative, cross sectional and descriptive in context. The research was conducted through questionnaire, questions were based on Likert scale. The questionnaire was filled by university students.

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