Gap analysis in current tomato post harvest techniques and to create awareness among farmers to reduce losses at farm level: (action research)


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2019

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Harvesting | Farming | Post harvesting

Executive Summary

Ensuring Food Security while reducing Food Scarcity is one of the main global challenges to deal along with the growing population. As per estimates, food" production will need to grow at a rate of 70% from now on in order to feed the world population of 9 billion people by 2050. Pakistan is a net importer of "Whole Tomatoes" and its value-added product i.e. "Tomato Paste" (from China) for domestic and commercial use. Tomato sector has major potential and opportunity to grow which can help Pakistan to reduce foreign spending on imports. Pakistan imported around 290,845 metric tons (MTs) of Fresh Tomato amounting to Rs. 14.9 billion and exported 11,960 MTs which amount to Rs. 0.4 billion (Ministry of Food and Agriculture of Pakistan), tomatoes mainly imported from India while export largest volume to Afghanistan. For consecutive past years, Pakistan shows high negative Balance of Trade with low Revealed Comparative Advantage showing relative comparative disadvantage in tomatoes. In Pakistan, around 15-40% harvest is lost before reaching the net consumer due to unawareness of farmers for suitable post-harvest handling practices. In order to find the in-depth causes of the above losses, a detailed study has been carried out using primary and secondary means to identify inefficiencies at farm level with respect to review the literature on post-harvest handling, to address inadequacies awareness session was designed and conducted with small scale farmers having land of 2 to 4 acres for better produce handling. Primary research was done by circulating a questioner to forty-three farmers in order to gauge their existing post-harvest practices. Moreover, twenty-two farmers were randomly selected and separate questionnaires were given to these farmers in order to analyze whether the farmers have adopted the techniques taught in the awareness sessions. Also, this questioner was used to measure the effectiveness and constraints of the new post-harvest techniques introduced in these sessions. Additionally, interviews were conducted with over three farmers to ascertain the feedback of intermediaries communicated to these farmers on their produce. Secondary research was done through all possible literature to learn about the best practices adopted by the developed countries to minimize post-harvest losses.

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