Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2019
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Executive Summary
Ensuring Food Security while reducing Food Scarcity is one of the main global challenges to deal along with growing population. As per estimates, food production will need to grow at a rate of 70% from now on in order to feed world population of 9 billion people by 2050.
Pakistan is a net importer of “Whole Tomatoes” and its value added product i.e. “Tomato Paste” (from China) for domestic and commercial use. Tomato sector has a major potential and opportunity to grow which can help Pakistan to reduce foreign spending on imports. Pakistan imported around 290,845 metric tons (MTs) of Fresh Tomato amounting to Rs. 14.9 billion and exported 11,960 MTs which amount to Rs. 0.4 billion (Ministry of Food and Agriculture of Pakistan), tomatoes mainly imported from India while export largest volume to Afghanistan. For consecutive past years Pakistan shows high negative Balance of Trade with low Revealed Comparative Advantage showing relative comparative disadvantage in tomatoes.
In Pakistan, around 15-40% harvest is lost before reaching the net consumer due to unawareness of farmers for suitable post-harvest handling practices.
In Pakistan, around 15-40% harvest is lost before reaching the net consumer due to unawareness of farmers for suitable post-harvest handling practices.
In Pakistan, around 15-40% harvest is lost before reaching the net consumer due to unawareness of farmers for suitable post-harvest handling practices.
This study further gauges the effectiveness of awareness session in post evaluation phase after a week time and investigates whether adopted practices help in reducing post-harvest loss and bring additional revenue to the farmers.
Limitations of this research is the sample size of both the farmers and area, the fact that the research is only conducted in Karampure and Sukhpure Union Council which are major tomato producing areas of Mirpur Sakro Tehsil of Thatta district and not in other union council and districts of Pakistan which may have different dynamics altogether that were not reflected in this research.
Limitations of this research is the sample size of both the farmers and area, the fact that the research is only conducted in Karampure and Sukhpure Union Council which are major tomato producing areas of Mirpur Sakro Tehsil of Thatta district and not in other union council and districts of Pakistan which may have different dynamics altogether that were not reflected in this research.
Pages
77
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=107438
Recommended Citation
Qureshi, H. J. (2019). Gap analysis in current tomato post harvest techniques and to create awareness among farmers to reduce losses at farm level (action research) (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/14
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