Title

Welcome Address

Abstract/Description

The 2nd International Marketing Conference IBA ICM 2014 is a continuation of a legacy; IBA ICM 2012 acknowledged the power of the vast field of Marketing in modifying the lives of professionals and added value to the economic prosperity of the country This year the conference is bigger and better. It calls forth global academicians and renowned practitioners of Marketing to discuss about the trending Marketing tactics that are of immense importance to the current Marketers. The conference revolves around the theme "The Changing Paradigms" and it aspires to present a rich combination of practice with theory by means of a discussion platform for the latest progressions in Marketing research and its impacts on the Marketing world.
The field of Marketing is continuously developing. The borderless world of Digital Marketing has altered the face of Marketing in a significant manner. Marketing is challenging as well as alluring due to its dynamic nature and constant evolution. The second IBAICM plans to analyze the trends and developments in the many aspects of Marketing and the various prospects that it provides for the purpose of both research as well as practice.
IBA has been a pioneer in a number of fields and with IBAICM 2014;it aims to continue its traditions of combining practice and research. As convener of the IBA ICM 2014, I wish the organizing team good luck for all their hard work and hope that this conference is even better than the previous one.

Location

G&TAuditorium

Session Theme

Session 1: Inaugural Session

Session Type

Event

Event Website

https://www.iba.edu.pk/testibaicm2014/

Start Date

3-5-2014 9:05 AM

End Date

3-5-2014 9:20 AM

Comments

Welcome Address by Conference Convener IBAICM 2014, Ms. Yasmin Zafar

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May 3rd, 9:05 AM May 3rd, 9:20 AM

Welcome Address

G&TAuditorium

The 2nd International Marketing Conference IBA ICM 2014 is a continuation of a legacy; IBA ICM 2012 acknowledged the power of the vast field of Marketing in modifying the lives of professionals and added value to the economic prosperity of the country This year the conference is bigger and better. It calls forth global academicians and renowned practitioners of Marketing to discuss about the trending Marketing tactics that are of immense importance to the current Marketers. The conference revolves around the theme "The Changing Paradigms" and it aspires to present a rich combination of practice with theory by means of a discussion platform for the latest progressions in Marketing research and its impacts on the Marketing world.
The field of Marketing is continuously developing. The borderless world of Digital Marketing has altered the face of Marketing in a significant manner. Marketing is challenging as well as alluring due to its dynamic nature and constant evolution. The second IBAICM plans to analyze the trends and developments in the many aspects of Marketing and the various prospects that it provides for the purpose of both research as well as practice.
IBA has been a pioneer in a number of fields and with IBAICM 2014;it aims to continue its traditions of combining practice and research. As convener of the IBA ICM 2014, I wish the organizing team good luck for all their hard work and hope that this conference is even better than the previous one.

https://ir.iba.edu.pk/icm/2014/day1/2