Master of Science in Islamic Banking & Finance


Department of Finance

Faculty/ School

School of Business Studies (SBS)

Date of Submission

Fall 2023


Dr. Irum Saba, Associate Professor & Program Director MS-IBF, Institute of Business Administration, Karachi


Examining the factors impacting millennials' adherence to AI-enabled mobile banking services in Pakistani Islamic banks is the goal of this study. The study makes use of information from 253 Pakistani Islamic bank clients in Karachi. The study utilized Partial Least Squares (PLS) analysis to assess the impact of variables related to services (such as the necessity and quality of services), technology (such as attitudes towards artificial intelligence, relative advantage, security, and trust), and religion on the loyalty of millennials towards AI-enabled mobile banking. The study's conclusions show that service quality, attitude toward AI, and trust have a significant impact on millennial loyalty to AI-enabled mobile banking. Furthermore, it emphasizes how crucial elements like perceived trust, attitude toward AI, security, and the necessity of services are in determining millennial loyalty to AI mobile banking services in Pakistan. According to the study's suggestions, Islamic banks should put millennial trust development first, improve their offerings, and encourage a favorable view of AI in order to increase millennial loyalty to AI-enabled mobile banking services. To further encourage millennial allegiance, Islamic banks should operate in accordance with Islamic law.

Document Type

Restricted Access

Submission Type

Research Project

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