Master of Science in Computer Science


Department of Computer Science

Faculty / School

Faculty of Computer Sciences (FCS)

Date of Submission



Shams Naveed Zia, Visiting Faculty, Department of Computer Science

Document type

MSCS Survey Report


Business analytics could simply be referred to as the set of methods and techniques which are being utilized by organizations in order to explore, analyze, and investigate performance of the business through gaining insight from data coming from various sources, in order to facilitate the future decision making. Business analytics possesses the potential of enabling and organisation and its management to identify the weakness within the current processes, while at the same time it also highlights the meaningful data which facilitates decision making to promote growth and cope with challenges that might arise in-front of the organisation. In last few years business analytics has emerged as a disruptive technology which has transformed the manner in which organisation collect, analyse and forecast. Business analytics has allowed organisations and its CEOs to integrate disparate sources of data, enhance organisational performance, predict future trends, identify business opportunities and most importantly make informed decisions. Hence, the purpose of this study is to conduct an in-depth analysis of the latest trends of business analytics; through conducting an assessment of the various tools like Tableau, SAS and Qlik. Moreover, through this study the researcher intends to identify and conduct an evaluation of some of the major challenges which are currently being faced by the business with respect to implementation of business analytics tools within their existing business models.

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