Shereen Akram


Master of Science in Computer Science


Department of Computer Science

Faculty / School

Faculty of Computer Sciences (FCS)

Date of Submission



Syed Asim Ali, Visiting Faculty, Department of Computer Science

Document type

MSCS Survey Report


With the emergent technology in 21st.century, everyone desires to amuse with the best tech apps with no waste of lot of time, energy and the busy minds. The similar trend applies to the mobile surfing and applications too where how fast or effective site or portable app reacts, victorious results it gains.

To put it shortly, it’s all about the end-users these days. Also, with regards to the mobile-based applications or various websites satisfaction of customer, most innovative leading firms focus towards the products' User-Interface (UI) and User-Experience (UX) designs. If anyone wants a platform to be successful, it's essential to lead UX practice and put resources into the UX plan. A quality UX design is objective-based and user-oriented. Given your application can assist users with addressing their necessities, they'll see the worth in it, showing loyalty to it, making it stand distinguishable among rivals.

The motive behind this research study is to explore the significance of designing UI/UX for business growth by highlighting the key components of UI/UX design. This research is based on the experiment of using and comparing different e-commerce platforms by the end-users.

The results of this analysis can be used to determine how UI designers should design interfaces to accomplish the top level of ultimate user fulfillment, satisfaction for that reason ensure the future achievement of the successful product.

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