Master of Science in Computer Science
Department of Computer Science
Faculty / School
Faculty of Computer Sciences (FCS)
Date of Submission
Dr. Tariq Mahmood, Associate Professor, Faculty of Computer Science
MSCS Survey Report
In this research we tried to portray a picture of how CRM systems benefits an organization. We conducted this research irrespective of industry making it a generalized stance about CRM systems. We used an online questionnaire to collect the data and then we used Microsoft’s Power BI to perform analytics. Upon completion of the research, we realized that CRM systems can benefit company in so many different aspects which includes customer retention, customer segmentation, better marketing strategies, better customer insights, revenue projection, employee performance analysis and much more, resulting in the exponential growth of the company’s revenue.
Mamoon, S. A. (2020). A survey on the importance of a CRM in an organization-2020 (Unpublished MSCS survey report). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/survey-reports-mscs/142
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