Role of big data analytics in e-commerce

Syed Umair Hassan


This is considered as the Big Data era. Many companies are moving towards it because of the hype it has generated among the market. Data are being continuously generated which are in the form of structured and unstructured and depending of the nature of the data, it is then decided which tools should be used and which Big Data technology should be applied on it for analysis. In this we are going to discuss the Big Data related technologies and how the data are usually captured using which method and Big Data tools. Some of the leading E-Commerce giant's case studies are also discussed like Adidas, Walmart, and Amazon how these industries have transformed their data into insights by using different methods of Big Data analysis using their presence on social media or by using mobile analytics they have transformed the E-Commerce industries. Also how Big Data Analytics have transformed the South Korean economy with the help of government support and there industries have adapt to it. Dealing with Big Data Analytics in E-Commerce are discussed in length and what will be the future work of Big Data analytics are also discussed which can further strengthen this sector.