BS (Social Sciences & Liberal Arts)

Faculty / School

Faculty of Business Administration (FBA)


Department of Social Sciences & Liberal Arts

Date of Award

Fall 2018

Date of Submission



Dr. Faiza Mushtaq, Assistant Professor, Department of Social Sciences and Liberal Arts

Project Type

SSLA Culminating Experience

Access Type

Restricted Access


In this thesis I have explored the factors that led to the parasocial breakup of One Direction stans. The research starts off with understanding stan culture on Twitter, how the intensity of stanning evolves and then decreases. The celebrity for this research, One Direction, was chosen due to the immense and instant popularity the band got from teenagers around the world. I have conducted structured interviews of people who classify themselves as ex-One Direction stans from all over the world. Several themes emerged from the interviews that led to the study’s conclusions about different factors which caused the parasocial breakup. It was noted that this breakup can either be a gradual process or an abrupt one. However, there are no ill feelings attached from any ex-One Direction stans. It was found that the community the stans made through stanning One Direction ended up being more important to them than the boyband itself. Moreover, the realness of a celebrity influenced stans’ feelings the most and as soon as it turned out to be a façade, they lost interest.



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