BS (Social Sciences & Liberal Arts)

Faculty / School

School of Economics and Social Sciences (SESS)


Department of Social Sciences & Liberal Arts

Date of Award

Spring 2021

Date of Submission



Dr. Shehram Mokhtar, Department of Social Sciences & Liberal Arts

Project Type

SSLA Culminating Experience

Access Type

Restricted Access


The purpose of this study was the exploration of the representation of the female character through gender roles, images, and stereotypes in Pakistani Urdu films. A content analysis of four films was conducted. Using the four ways of analyzing representation by Eoin Devereux: Codes and conventions, Discourse Analysis, Framing, and Narrative Analysis, I identify patterns that enforced or reproduced stereotypes. The primary theoretical framework will be Butler’s performativity theory, other film studies will be used to analyze the role of women in films. The study aims to observe and analyze how women are represented in the cinematic landscape. Through this, I determined how the attributes of traditional masculinity and femininity were assigned to the characters. The sample consisted of commercially successful and nationally recognized films from the year 1960 – 2017, a film from four different periods was selected to provide a thorough analysis. Qualitative data was obtained to examine how nationalism and ideology were mapped onto women’s bodies. Additionally, documenting the character's dressed body, behavioral roles, and social roles it was concluded that agency and mobility of the female characters were often the assumed responsibility of the male.



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