BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Dr. Yasir Mansoor Kundi, Assistant Professor, Department of Management
SSLA Culminating Experience
In recent years, gamification's potential as an innovative and intriguing strategy for recruiting prospective employees has gained significant attention among organizations and human resource professionals. In order to investigate how applicants react to this emerging trend, the present study carried out an experimental design to determine whether applicants viewed a gamified assessment method more favorably in terms of perceived fairness, than its traditional version (i.e., a text-based SJT), as well as their levels of organizational attractiveness. The study also investigated the possible impact of personality traits and applicants' video game experience to gain further insight into the aspects that can influence applicants' reactions towards a gamified assessment approach. The research findings showed that applicants reported higher levels of percieved fairness and organizational attractiveness when gamified assessment was used as compared to text based SJT. The findings also supported the moderating role of prior video game experience and individual personality characteristics on the relationship of perceived fairness and organizational attractiveness. Gamification is examined in the context of hiring, along with the practical ramifications of incorporating game aspects into existing assessment procedures.
Sufiyan, S. (2023). Applicant reactions towards gamified assessment: the role of perceived fairness on organizational attractiveness (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/227
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