BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Dr. Saima Bint-e-Saif, Assistant Professor SSLA, Department of Social Sciences
Dr. Habiba Zaheer, Visiting Faculty, Department of Social Sciences
SSLA Culminating Experience
This thesis aims to investigate the factors that contribute to a successful marriage and how these factors have evolved over time. The research questions revolve around understanding the common elements that constitute a "successful marriage" according to married couples, and whether these factors differ based on the duration of the marriage. The underlying premise is that the definition of a "successful marriage" is subjective, lacking a universally recognized definition. Results showed that there are various factors that constitute a successful marriage. Some of the common themes that emerged were “understanding”, “making sacrifices”, “respect” and “patience”. The study employed semi-structured interviews with couples residing in Karachi, allowing for in-depth qualitative data collection. Interviews were conducted with 6 couples, 3 of whom were married for 4-7 years and 3 were married for more than 20 years. Couples believed that the factors considered important in the early years of marriage change as time goes by and the relationship progresses. Moreover, there were paradoxical views on the difference of these factors from a generational point of view, however, all participants agreed that the previous generations had different priorities in their marital relationship as compared to today’s couples. Further study and analysis could be done on a larger scale to test this thesis for generalizability and validity.
Ashfaq, M. (2023). Exploring factors of success in marriages: a comparative study on changing perceptions and the role of love languages (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/221
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