BS (Social Sciences & Liberal Arts)

Faculty / School

School of Economics and Social Sciences (SESS)


Department of Social Sciences & Liberal Arts

Date of Award

Spring 2023

Date of Submission



Dr. Aadil Nakhoda, Assistant Professor and Research Fellow-CBER, Department of Economics

Project Type

SSLA Culminating Experience

Access Type

Restricted Access


This research paper explores the challenges and perceptions surrounding the adoption of electric vehicles (EVs) in Pakistan. Employing the theory of planned behavior as the theoretical framework, the study investigates the significance of various factors, including perceived behavioral control, subjective norms, moral norms, design, driving range, charging time, advanced technology features, price, and government incentives, in influencing consumers' intentions to adopt EVs. The research employs a comprehensive approach, including an in-depth analysis of existing literature and primary data collected through an online questionnaire completed by 128 participants. The data was analyzed through different libraries on python including ANOVA analysis. The results shed light on a positive influence of all tested factors on consumers' perception to embrace EVs, highlighting a favorable attitude towards EVs among potential buyers in Pakistan. Key findings underscore the critical role of perceived behavioral control, as consumers' confidence in handling EVs, especially regarding charging infrastructure and range anxiety, significantly impacts their inclination to adopt EVs. Based on these insights and more, the paper offers policy recommendations aimed at addressing barriers and fostering greater EV adoption in Pakistan. By leveraging the identified factors, policymakers can promote the widespread acceptance of EV technology in the country. This research serves as a valuable foundation for future studies exploring the long-term impact of policies and incentives on EV adoption, contributing to the sustainable development of Pakistan's automotive industry.




This research was done in line with my passion for driving a change in the automotive industry of Pakistan. I incorporated this passion into participating in the preliminary research of moving these industrial practices toward a more sustainable future.

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