BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Rahma Muhammad Mian, Lecturer, Department of Social Sciences
Palvashay Sethi, Lecturer, Department of Social Sciences
SSLA Culminating Experience
This study examines the sharing practices and the perception of an imagined audience amongst Pakistani Twitter users between the ages of 18 to 25. In the first chapter, an overview of Twitter as a technology and a social media site sets the backdrop for the study, while the second chapter explores why people choose to share their thoughts on the internet. Erving Goffman’s theory of impression management is used to understand why there is a need to study the audience, while Gidden’s theory of structuration aids us in understanding the Twitter landscape. It gives insight into how Twitter activity can be attributed to individual agency and social media structure. To study the audience, Eden Litt’s definition of the imagined audience is used. Litt defines the imagined audience as the “mental conceptualisation of the people with whom he or she is communicating’’ (Litt 331). To move further, Litt and Hargittai’s theorisation of the abstract and target imagined audience is used to go into more detail about the subject.
Al Karim, A. (2023). Thinking out loud: A qualitative study examining the audience perception of Pakistani Twitter users (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/214
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