BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Sadaf Taimoor, Lecturer, Department of Marketing
SSLA Culminating Experience
Self-presentation, Blogging behavior, Intention, Authenticity, Motivational drives, Content creation, Validation
The digitally constructed phenomenon, Blogging is seen prevalent across globe with its widespread usage on Instagram. Many young women find it convenient yet, empowering to express themselves while engaging in self-influencing practices. The responsibility and the autonomy derived from is negotiated with the management of self, creativity and building relationships. This study explores this representation by closely interpreting the influence of women bloggers in Pakistan. Despite having extensive literature and scholarly attention given to this aspect, little do we learn about this digital media in Asian columns? Therefore, this phenomological study examined how women bloggers use Instagram as a tool to express themselves. It critically looks into the motivational drives and the gratifications achieved from it. The paper has further strengthened the argument with the establishment of relevance and authenticity in the Blogosphere. This research involves in-depth semi structured interviews for 4 known bloggers of Institute of Business Administration (IBA). This was followed with a manual coding procedure extracting relevant themes. The results showed some contrasting information about the research questions and the previous studies. The paper also outlines the limitations and the prospects future research might hold.
Hassan, A. (2022). Blogosphere - Unveiling the reel life of women bloggers in Pakistan (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/152
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