BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Dr. Sahar Nadeem Hamid, Assistant Professor and Chairperson Social Sciences & Liberal Arts
SSLA Culminating Experience
‘Social Conformity’ is one such noteworthy facet of human nature and psychology that requires genuine exploration and holds room for extensive research. This research project primarily took inspiration from the works of Arthur Jenness, Muzaffar Sheriff, and Solomon Asch’s conformity experiments from the 20th century to explore social conformity against the backdrop of gender -whether young women conform more than young men, in contemporary Pakistan. 50 undergraduate students (25 males, 25 females) from the Institute of Business Administration (Main Campus) Karachi, participated in the study and were tested for their tendencies to conform in a color judgment task in the presence of confederates (experimental condition). Probabilities of the number of male and female participants who conformed at least once were calculated manually and the results affirmed the hypothesis; 64% and 80% of the male and female participants respectively, conformed at least once out of the five trials of the experiment suggesting that women are more conforming than men. An additional 10 undergraduate students were assessed on their performance in the same task without the confederates. Surprisingly, none of the participants gave any incorrect responses in the absence of the confederates. Nevertheless, owing to the dearth of research on ‘social conformity’ in Pakistan, this research project provides prospects for further research on conformity as an important socio-psychological phenomenon of human behavior.
Abbas, N. (2022). Social conformity against the backdrop of gender (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/142
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