Exploring the social pressure among university students in relation to dating (a study conducted among undergraduate students at IBA)
BS (Social Sciences & Liberal Arts)
Faculty / School
School of Economics and Social Sciences (SESS)
Department of Social Sciences & Liberal Arts
Date of Award
Date of Submission
Rahma Muhammad Mian, Lecturer, Department of Social Sciences
Zainab Tariq; Rahma Muhammad Mian
SSLA Culminating Experience
Dating, Social pressures, Young adults, Perception, Development
Dating is considered to be one of the most controversial topics in Pakistan. It is either perceived as a practice for spouse section, or just for passing time. In September 2020, dating applications like Tinder, Tagged and Skout were banned in Pakistan, however in recent times, Muzz is the new target. Despite cultural disapproval, dating practices and trends are being adapted by younger generations that make them suffer through number of social pressures, but subsequently help them develop and identify their needs. The sample size of six (6) participants, three (3) males and three (3) females, was selected for the semi-structured interviews on the basis of consent form. All the participants were undergraduate students at Institute of Business Administration Karachi and their ages lied between 18-24 years. It was found that the cultural understanding of dating overcame all the other meanings of dating. The pressure that arises due to the conflict on disapproval by parents and emphasis by peers is less than expected. Lastly, dating helps with development and identifying needs as it could be witnessed by comparing the participants with prior dating experience to the participants with no experience.
Tirmizi, F. (2022). Exploring the social pressure among university students in relation to dating (a study conducted among undergraduate students at IBA) (Unpublished undergraduate project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/sslace/119
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