Users Influence the Users: How Powerful are the User-Generated Content in Shaping the Other User Purchase Behavior
Abstract/Description
With the extension of the internet from computers to mobile, the flow of information has evolved around the globe. Whether it is the choice of a restaurant or buying a new car, people flick it on their phones to make a decision. As a result, the trend of reviews has become a vital source of information for internet users that also affects the sales of various products and consumer picks, as is evident from the studies.
Keywords
User-generated Content, Purchase Intention, Prior Knowledge, Tie Strength, Perceived Credibility, Trust in Information
Track
Marketing
Session Number/Theme
Marketing - Session I
Start Date/Time
13-6-2025 2:10 PM
End Date/Time
13-6-2025 3:55 PM
Location
MCS-5, AMAN-CED Building
Recommended Citation
Bashir, M. A. (2025). Users Influence the Users: How Powerful are the User-Generated Content in Shaping the Other User Purchase Behavior. IBA SBS 4th International Conference 2025. Retrieved from https://ir.iba.edu.pk/sbsic/2025/program/18
COinS
Users Influence the Users: How Powerful are the User-Generated Content in Shaping the Other User Purchase Behavior
MCS-5, AMAN-CED Building
With the extension of the internet from computers to mobile, the flow of information has evolved around the globe. Whether it is the choice of a restaurant or buying a new car, people flick it on their phones to make a decision. As a result, the trend of reviews has become a vital source of information for internet users that also affects the sales of various products and consumer picks, as is evident from the studies.
