| 2025 - Transforming Business for People & Planet

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Schedule
2025
Friday, June 13th
2:10 PM	From Hashtags to Habits: The Role of Social Media in Shaping Sustainable Consumer Behavior Aisha Murtaza Shaikh, Bahria University, Pakistan MCS-5, AMAN-CED Building 2:10 PM - 3:55 PM
2:10 PM	Users Influence the Users: How Powerful are the User-Generated Content in Shaping the Other User Purchase Behavior Muhammad Adnan Bashir Dr., Institute of Business Management MCS-5, AMAN-CED Building 2:10 PM - 3:55 PM
2:15 PM	Breaking Stereotypes, Building Brands: The Power of Gender Inclusive Advertising in the FMCG Sector Erum Zaidi Amna Ashraf Siddiqui, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Bridging the Financial Gap: Factors Influencing Cryptocurrency Adoption in Pakistan Yusra Shehzadi, Iqra University, Karachi MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Can Islamic marketing strategies and practices be a source of competitive advantage for Shariah-Compliant Companies? An exploratory study of FMCG firms Ayesha Latif Shaikh, SZABIST University, Karachi Shumaila Kashif MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Empowering Individuals For Sustainable Finance: The interplay of Financial Literacy, Fintech Adoption and Financial Well-Being Erum Fatima, DHA Suffa University Samina Parveen, DHA Suffa University MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	ESG and stock price synchronicity: an analysis of the U.S. Market Ayesha Asif, Institute of Business Administration (IBA) 2:15 PM - 3:55 PM
2:15 PM	Evaluating Transformational Leadership's Role in Enhancing Environmental Performance through Green HRM: Evidence from Pakistan abida S. shaheen, Iqra University Pakistan Ume Sumayya MCC – 14 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Exploring challenges of transformation from traditional HR to talent management in Pharmaceutical sector of Karachi Huma Hanif, Ziauddin University Muhammad Azam Ramay Dr., Ziauddin University MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Family Firm Internationalization and Role of Contextual Resource Availability Kanza Sohail, Institute of Business Administration, Karachi Sana Tauseef, Institute of Business Administration, Karachi Yasir Kundi, Institute of Business Administration, Karachi MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	From Belief to Buy: Analyzing Halal Cosmetic Purchase Intentions among Pakistani Women Dr. Sara Rashid, Iqra University - Karachi Main Campus Asadullah Lakho, Iqra University - Karachi Main Campus MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	From Bullion to Blockchain: Testing the ‘Digital Gold’ Hypothesis for Bitcoin Sharjeel Abid, Institute of Business Administration Karachi MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	From Diversity to Proactiveness: Unveiling the Path Through Caring Climate and Positive Affect Khola Modi, Institute of Business Administration (IBA) Yasir Mansoor Kundi, Institute of Business Administration (IBA) MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Green Finance as a Catalyst for Renewable Energy and Environmental Sustainability: Evidence from Pakistan Sumera Mehmood, Iqra University, Pakistan MCC – 12 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	How Distributed Leadership leads to Organizational Commitment? Mediating Role of Employees’ Trust in leader and Motivation Qurat Imran, Iqra University, Pakistan MCC – 14 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Investigating the Mediating Role of E-Trust On E-Service Quality Dimensions and E-Purchase Intentions in the E-Commerce Sector in Pakistan Muhammad Haris, KSBL MCS-5, AMAN-CED Building 2:15 PM - 3:55 PM
2:15 PM	Leadership Struggles and Organizational Resilience: Analyzing the Role of Leadership During Challenging Times Dr. Muhammad Zia ur Rehman, HOD (Leadership and Management), National Defence University, Islamabad Almaas Pervez, PhD Student (Leadership and Management), National Defence University, Islamabad MCC – 14 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Navigating Regional Trade Complexities Between Pakistan-Afghanistan and United Kingdom-Ireland: Role of International Law and Ethnicity in Shaping Shared Dilemmas Across Diverse Regions Shah Rukh Hashmi Dr, Sukkur IBA University Umme Farwa Ms., Sukkur IBA University MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Rethinking governance: The nexus between non-financial and financial performance for GCC countries Madeeha Omer Sana Tauseef, Institute of Business Administration, Karachi MCC – 12 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	The Relationship between User Experience, Player-Avatar Identification and Co-Creation Behaviour in the context of Metaverse Gaming Ambreen Bashir Haris, Institute of Business Management Syed Muhammad Fahim Dr., Isra University Shumaila Kashif, Institute of Business Management MCS – 5 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	The Triple Bottom Line in the Digital Age: FinTech as a Catalyst for Sustainable Business Transformation Danish Hussain, Iqra University, Karachi Main Campus MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Trapped at the Top: When Leaders’ Fear Serve as a Barrier to Thriving Leadership Dr Wasim Abbas Awan, Bahria University, Pakistan Hina Amin, SZABIST Gharo Campus Sana Riaz, SZABIST Gharo Campus MCC – 14 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Where Does Religion End and Culture Begin? Exploring Religious Selectivity in Personal Appearance and Body Modifications among Pakistani Consumers Angbeen Mushtaq, IBA Karachi MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
4:10 PM	Assessing Business Ratings of Asset Management Companies: A Case of AKD Investment Management Ltd. Ghadiya Abdullah, NED University of Engineering & Technology Subika Nadeem, NED University of Engineering & technology Fiza Faisal, NED University of Engineering & Technology Ahsan Rizwan, NED University of Engineering & Technology MCS – 3 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Barriers to Adopting digitalization in Human Resource Management: An Exploratory Study Saba Gulzar, Institute of Business Management Junaid Ansari Shaguta Ghuari Sufyan Ramish MCC – 14 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Default Risk and Stock Returns in an Emerging Market: Evidence from Pakistan (2006–2023) Shivam Kumar, IBA Karachi MCC – 12 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Developmental feedback: A systematic literature review for antecedents and consequences Faiza Channa, Sukkur IBA University Gul Afshan, Sukkur IBA University Shafaq Maqsood, Sukkur IBA MCS – 4 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Exploring the Role of Bureaucracy (Civil Servants) for Economic Governance and Development in Pakistan Tarique A. Memon Mr, Sukkur IBA University, Pakistan MCC – 14 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Financial literacy and participation in financial markets: Evidence from Pakistan Zahid Bashir, PhD Scholer at Hailey College of Commerce, University of Punjab, Lahore Dr. Abid Mehmood, Department of Business Studies Bahria Business School Bahria University Karachi, Pakistan Dr. Muhammad Usman Arshad, Department of Commerce, University of Gujrat, Pakistan. Dr. Muhammad Aamir, Hailey College of Commerce, University of Punjab, Lahore Dr. Muhammad Sabeeh Iqbal, Hailey College of Commerce, University of Punjab, Lahore MCC – 12 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	From Trend to Transformation: Shopping Motivation Towards Sustainable Beauty Products in Pakistan Asiya Zaheer, FAST NUCES Zehra Mukhtiar, FAST NUCES MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Green Marketing for People and Planet: Analyzing the Green Marketing Mix (7Ps) and Green Knowledge in Repurchase Intentions for Nestlé Bottled Water in Pakistan Sapna V Khemani, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology Mazhar Ali Dr, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Investigating Knowledge Hiding Behavior through the Lens of Social Network Analysis Sadaf Choudhary, Virtual university MCC – 11 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Investigating the impact of Product Category on Consumer Guilt Levels: A Study of Emotional Responses to Purchase Intentions of Boycotted Products Saad Asif Khan, Institute of Business Administration (IBA) Tashfeen Khan, Institute of Business Administration (IBA) Rumaisa Aamir, Institute of Business Administration (IBA) Ansh Kumar, Institute of Business Administration (IBA) Laiba Shahid, Institute of Business Administration (IBA) MCS-5, AMAN-CED Building 4:10 PM - 5:30 PM
4:10 PM	Leveraging Fintech for Business Sustainability: Insights From Pakistani MSMEs Erum Fatima, DHA Suffa University MCC – 12 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Performance Management of Employees in the Hospitality Industry Umme Farwa Ulro, IBA Sukkur Gul Afshan, IBA Sukkur MCS-4, AMAN-CED, First Floor 4:10 PM - 5:30 PM
4:10 PM	Remote Working: Systematic Literature Review Shafaq Maqsood, Sukkur IBA University Gul Afshan, Sukkur IBA University Faiza Channa, Sukkur IBA University MCS – 4 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Social Media Marketing Activities as a Catalyst for Sustainable Fast Fashion: A Study of Brand Love and Consumer Buying Intention Rao Aqib Gohar, Iqra University, Pakistan Minhaj Ikram, Iqra University, Pakistan MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	The impact of Cross-border M&As on CSR activities of the Acquiring firms: International Evidence on French Firms Aamir Khan, Cote d'Azur University MCS – 3 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	The Impact of Psychological Safety in Blue-Collar Workforce and Their Team Effectiveness Mushtaque Ali, Bahria University, Pakistan Mustaghis Ur Rahman Dr, Bahria University, Pakistan MCC – 11 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Towards Sustainable Digital Transformation: The Interplay of AI Adoption, SDG Behaviour, and Managerial Practices in Middle Eastern Manufacturing Firms Ameenullah Aman, SZABIST University (Gharo Campus) Isma Zaighum, SZABIST University (Karachi Campus) Azam Anwer Khan, DHA Suffa University MCS – 3 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Understanding Customer Purchase Intention Through Masstige Brand Values: The Moderating Role of Brand Familiarity Alina Amin, Bahria University Hadiqa Riaz, Bahria University MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Understanding the Daily Effects of Workplace Ostracism on Work Engagement among Non-Standard Employees: A Quantitative Diary Study Gulshan Imam Baksh, Institute of Business Administration (IBA) Yasir Mansoor Kundi MCC – 11 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Value Premium and Time-Varying Market Volatility Mujeeb Ur Rehman Bhayo Dr., Department of Finance, School of Business Studies, Institute of Business Administration, Karachi, Pakistan Hilal Anwer Butt, Department of Finance, School of Business Studies, Institute of Business Administration, Karachi, Pakistan Ameet Kumar, Macquarie Business School, Macquarie University, Sydney, Australia MCS – 3 AMAN CED Building 4:10 PM - 5:55 PM
4:30 PM	Stock Market Volatility and Economic Downturn: Investigating the Role of Investor Gambling Behavior during Periods of High Unemployment and inflation in Pakistan Asif Raz, Balochistan University of Information Technology and Management Sciences Wahab Ahmed, Balochistan University of Information Technology and Management Sciences Abdul Sattar, Balochistan University of Information Technology and Management Sciences Syed Muhammad Nabeel Ul Haq, Balochistan University of Information Technology and Management Sciences MCC – 12 AMAN CED Building 4:30 PM - 5:30 PM

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