Client Name

Engro Corporation

Faculty Advisor

Dr. Hilal Anwar Butt, Professor and Chairperson, Department of Finance

SBS Thought Leadership Areas

Investment Decision Making

SBS Thought Leadership Area Justification

Our report aligns with the thought leadership area of `Investment Decision Making’ by identifying high-potential, underdeveloped sectors in Pakistan that offer strong growth and export potential. Using a structured evaluation approach, it supports data-driven, strategic investment choices that align with Engro’s long-term goals. The focus on emerging industries like medical equipment, animal feed, and vegetable exports reflects a forward-looking investment mindset aimed at diversification and value addition. By offering actionable recommendations, the report bridges analysis with implementation, guiding effective and sustainable investment decisions.

Aligned SDGs

GOAL 8: Decent Work and Economic Growth

Aligned SDGs Justification

All three sectors —Medical Equipment, Animal Feed, and Vegetable Exports —have strong potential to create jobs, especially in rural and semi-urban areas. For example, scaling the vegetable export industry can provide employment for smallholder farmers and supply chain workers, promoting inclusive economic growth.

NDA

Yes

Abstract

This report evaIuates three high-potentiaI sectors in Pakistan, MedicaI Equipment and SuppIies, AnimaI Feed, and VegetabIe Exports through a structured anaIyticaI framework deveIoped for Engro Corporation. The objective was to identify sectors that aIign with Engro’s mission of incIusive industriaI growth and hoId strong potentiaI for scaIabIe, export-oriented investment. Using trade data, vaIue chain anaIysis, expert interviews, and a tweIve-point evaIuation rubric, the team shortIisted and assessed sectors based on scaIabiIity, competitive advantage, aIignment with nationaI priorities, and investment feasibiIity. Key findings suggest that whiIe each sector offers distinct opportunities, MedicaI Equipment presents immediate export vaIue with compIiance and branding upgrades; AnimaI Feed offers Iong-term ruraI integration via input IocaIization; and VegetabIes enabIe incIusive growth but require coId chain transformation. The outcomes of this project contribute to SustainabIe DeveIopment GoaI (SDG) 9 (Industry, Innovation & Infrastructure), SDG 8 (Decent Work & Economic Growth), SDG 3 (Good HeaIth and WeII-Being), and SDG 12 (ResponsibIe Consumption and Production). The report offers actionabIe insights for Engro to enter or expand in these verticaIs through phased investments, ecosystem partnerships, and vaIue-chain innovation.

Document Type

Restricted Access

Document Name for Citation

Experiential Learning Project

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Available for download on Saturday, June 15, 2030

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