Submissions from 2025
Driving Sales Excellence & Financial Growth for OTC Medicines, Khawaja Maaz Adnan, Shahmeer Sultan, Zainab Wajid, and Raza Kazim
Overcoming Challenges in Pakistan’s Capital Market: Lessons from Emerging Markets and the Role of Regulatory and Technological Advancements, Syed Bilal Ahmed, Wasiq Alam, and Syed Shehper Jilani
Walkthrough of IPO Process, Shaheryar Ali, Syed Muhammad Umar Tirmizi, and Muhammad Huzaifa
Enhancing Vegetable Exports from Pakistan to the UK, Bushra Anwer, Faizan Hassan Khan, Nadia Shams, and Armughan Ellahi Chandna
Automation of revenue cycle | Louis Dreyfus Company, Hassaan Arshad, Simrah Sohail, Alina Adil, and Hamood Ur Rehman Asim
VISION 2030: FINAL REPORT, Nibras Azeem, Azfar Naqvi, Minaam Farhat, and Shahmir Bhopal
Concept of Cat Cafe and Petting Zoo in Pakistan, Aarham Aziz, Anas Shahnawaz, Asfand Ahmed Shaikh, and Ahmed Shahab Burney
Employer Branding Strategy for HUBCO, Hasan Ghani Bawany, Maha Anwar, Maryam Asad, and Lamaan Haq
Development of a Real Estate Investment Trust (REIT) for Mixed-Use Residential, Commercial, and Office Spaces., Muhammad Bilal, Saad Javed Khan, Hassan Raza, and Muhammad Sufyan Khan
Leveraging Social Media for Brand Visibility and Customer Engagement, Mahum Faisal, Maha Rasool, Shaikh Khubaib, and Iqra Imdad Ali
E-Commerce Strategy Development for Reckitt, Shayan Faisal, Zain Khan Sherwani, Syeda Sameen Raza, and Shahmeer Khan
The Impact of Discounts and Incentives on Consumer Behavior, Rumaisa Farid, Warisha Ishrat, Shiza Ather, and Fatima Rehan Nomani
Reimagining channels – optimizing trade spend and retail engagement, Muhammad Talha Farooqui, Muhammad Huzaima Khan, Muhammad Bin Kashif, and Muhammad Faiz Kamran
Create Brand Love for Candi amongst the Youth via Establishing its unique Khaas Mithaas Credentials, Muhammad Wali Hashmi, Muhammad Sameer Mehmood, Shayan Ali Siddiqui, and Syed Daniyal Ahmed Tirmizi
Decoding the Casting Crème Gloss Consumer Journey, Muhammad Hassaan, Salma Amin, Saleem Haider, and Shayan Jawwad
Comprehensive Market Analysis and Strategic Positioning for Built-in Hoods and Hobs in Pakistan, Adan Imran, Areeba Elham, Amna Muneer, and Areeb Khan
Opportunities in the Pakistani Local Cuisine Market for Food Solutions, Aimen Imran, Afnan Nadeem, Rameen Malik, and Jahanzaib Sufyaan
Alfa BNPL - Expanding the Horizons, Muhammad Hassaan Imran, Muhammad Huzaifa Naveed, and Bizzal Farhan Ali Memon
Competitive intelligence – nutrition business of Unilever, Ayesha Irfan, Ayesha Siddiqua, and Fatima Shakil
Kanteen Feasibility, Aisha Ishaq, Muhammad Usman Rasheed, Simrah Khan, and Hamza Khan
Lead Generation Support Toolkit and Inquiries Management Website, Ibad Ishtiaq, Khunsha Hanif, Syed Haider Ali, and Adil Ali Khan
Building Bazaar's Private Label Portfolio, Fakayha Jamil, Fatima Rizwan, Hamna Athar, and Ashmal Sajid
Lipton Teas and Infusions - Dynamic Finance Re-engineering, Ayesha Karim, Abeera Talha, Mishgan Batool, and Hamza Amir
Initial Public Offering (IPO) on the Pakistan Stock Exchange (PSX), Faizan Ul Karim, Fiza Gul Mohammad, Abdul Jabbar Un Nabi Khan, and Muhammad Hammad Muneer
The Perfect Pour, Amna Wali Khan, Anaushey Batool, Aimen Tariq, and Areeba Nasir
Sales Progression Framework (#997), Hasaan Khan, Usaid Hamdani, Mohammad Umer Mushtaq, and Zain Bin Haris Khanani
How Can Lipton Increase Its Market Share Of Teabags In OOH, Muhammad Shaheer Khan, Muhammad Aliyan Khan, Muhammmad Usman Kashif, and Syed Umar Tariq
Understanding the New Coffee Concept in the Urban Centers, Saad Zaman Khan, Muhammad Aliyan Javaid, Hussain Raza Kazmi, and Ahmed Fayez Riaz
SME Community Banking, Sardar Muhammad Ali Khan, Junaid Naveed Paracha, Muhammad Taha Siddiqui, and Syed Muhammad Anas
Inventory & Manufacturing Planning - AZ Textiles, Ammar Malik, Zoha Batool, Zunaira Jamil, and Mohsin Khan
The New Age of Social Media Employer Branding: What Do the Gen Zs Want?, Bilal Raza Malik, Gia Ashok, Muhammad Wasif Ali, and Misha Tariq
Outlining of a Business Process Management and Business Process Evaluation Framework for Small to Medium Sized Manufacturers, Zainab Farooq Malik, Muhammad Ali Ansari, Syed Muhammad Umar, and Muhammad Safiullah Khan
Analysing the Feasibility of Outsourcing Retail and Operations Division Employees, Muhammad Talha Memon, Muhammad Ashhad Siddiqui, Muhammad Rumail, Nehal Somani, and Mian Muhammad Qayyum
Reigniting CandyLand Choc-Oh, Shezil Naseeruddin, Rabiya Usman, Daniyal Azhar Sheikh, and Areeba Zeeshan
Enhancing Customer Perception and Brand Image of Toyota Yaris in Pakistan, Muhammad Maarij Ali Nasir, Muhammad Shakeeb Ur Rehman Sheikh, Muhammad Ahmed Siddiqui, and Muhammad Taimoor Ali
Accelerating Makeup Category, Haris Nauman Peracha, Syeda Javeria Faraz, Fatima Hassan, and Zarnab Zafar
User and Product Research for Enhancing Sadiq.ai’s User Experience and Engagement in the KSA Market, Taha Rauf, Muhammad Palize Qazi, Hania Afsar, and Uzair Abdullah
Unlocking Export-Driven Growth: Strategic Sector Evaluation for Engro Corporation, Laiba Saleem, Ruwaida Manzoor Qasmi, and Hafsah Anwar
Enhancing Mospel’s Reach & Visibility, Hamza Tariq, Huzaifa Tariq, Maaz bin Kashif, and Kashmala Hasan Syed
Towards Shariah Compliant PSX, Arhum Suhaib Uddin, Muhammad Saad, Rajah Mishaz Khan, and Sameeia Naaz
Digital Transformation of Organizational Processes-Procurement to Pay Process (P2P), Eman Zafar, Duae Zehra, Mohammad Omer, and Mohsin Siddiqui
Propose an ESG Strategy for HUBCO Group In-Line with SECP Guidelines on ESG Disclosures, Muhammad Umer Zahid, Syed Mohammad Talha, and Murtaza Rizwan Ali Tapal
HUBCO Internal Audit Transformation, Nazish Zaman Khan, Shamoon Bin Tahir, Ali Mehdi Shaikh, and Syeda Areeba Hussain
