Master of Science in Computer Science
Faculty / School
Faculty of Computer Sciences (FCS)
Department of Computer Science
Date of Award
Committee Member 1
Muhammad Sarim, Supervisor, Department of Computer Science, Institute of Business Administration (IBA), Karachi
MSCS Survey Report
Computer pattern recognition, Social Media
Abstract / Summary
Majority of the data that we witness today is gathered from Cloud sources. Social Networking and Blogging applications have conquered the world today in terms of connectivity. From users’ status updates to likings, followings, connecting with friends, use of hashtags, they tend to express themselves, discuss ideas, reveal personal details and get insights of the world and other users. Based on their habitual activities and affinities, the behavior of the user can be predicted automatically by various algorithms. This prediction flourishes the field of ‘Emotional Targeting’ of products, brands or other things. In this Research, I will be focusing on the categorization of users to personality types with respect to their online behavior.
Siddiqui, M. (2016). Personality recognition through social media (Unpublished survey report). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects/79
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