Master of Science in Journalism
Faculty / School
Faculty of Business Administration (FBA)
Kamal Haq Siddiqi, Director, Centre for Excellence in Journalism
Abstract / Summary
Pakistan’s tourism industry, still in its infancy, has taken a major hit during the corona virus pandemic.One such example is the Shigri’s native region of Gilgit-Baltistan welcomes millions of tourists during the spring-summer season, but with the pandemic in full spring during peak travel season, his guest house along with hundreds of hospitality businesses across Pakistan remained shut for months causing millions in losses to the economy.
Syed, M. A. (2020). Changing the industry’s dynamics Covid 19’s reversible impacts on Pakistan’s reviving tourism (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-msj/28
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