Fahad HameedFollow

Degree

Master of Science in Finance

Department

Department of Finance

School

School of Business Studies (SBS)

Date of Submission

Spring 2024

Supervisor

Dr. Mohsin Sadaqat, Assistant Professor and Head of Finance Lab, Department of Finance, Institute of Business Administration (IBA), Karachi

Submission Type

Research Project

Document Type

Restricted Access

Pages

viii, 83

Keywords

Search Algorithm, Profitability Margin, E-commerce, A/B Testing, Daraz, Cost Of Good Sold, Commission, Taxation

Abstract

The project was conducted to provide the data science team with a data set that has an SKU level expected profit margin so that it can be incorporated in their search & recommendations algorithm to show people all those items that are more profitable for Daraz and thus can help the Daraz in achieving profitability. Daraz is currently on the course of achieving positive unit economics and has been working on multiple projects that can help the company to make this a reality. The company already has access to world-class tools and resources which include its search and algorithm team which has developed algorithms to fuel its research and they keep on making it better with the power of data. We undertook this project keeping in mind the focus of the company this year, we identified that besides the changes that Daraz is making business-wise, there should be something that the Data Science team can do from its point of view to help the organization achieve this feat and hence the idea for this project came into existence.

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