Master of Science in Economics

Faculty / School

Faculty of Business Administration (FBA)


Department of Economics

Date of Submission



Dr. Mohammad Nishat, Institute of Business Administration, Karachi

Project Type

MSECO Research Project

Access Type

Restricted Access


This study aims to investigate the determinants of life insurance demand and to identify and profile common characteristics among life insurance policy holders of different life insurance companies in Pakistan. From a sample of greater than 260,000 individuals, study analyses that what saving motives are dominant over others that influence the purchase of life insurance contracts. Other demographic variables’ relationship with life insurance demand is also determined, to find out shared features of life insurance policy buyers. The relationship between saving motives such as (life cycle motive, precautionary motive, wealth accumulation motive, bequest motive) with life insurance demand are determined by using multiple regression analysis. One-way ANOVA (analysis of variance) tests are conducted to establish the relationship between demographic variables and life insurance demand. After calculating links and correlation of all variables with life insurance demand, this study will serve as guiding tool to advise and suggest better approaches of market penetration and expansion strategies for both private and public life insurance sector companies.


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