Master of Science in Management
Faculty / School
School of Business Studies (SBS)
Department of Management
Date of Submission
Dr. Najam Akbar Ajnum, Assistant Professor, Department of Management
Committee Member 1
Dr. Ashar Saleem, Assistant Professor, Department of Management
Committee Member 2
Kanza Sohail, Lecturer, Department of Management
MS Management Research Project
There has been a good amount of venture funding in developing economies to help the emerging talent/entrepreneurs and their startups in serving the people, Venture Capitalists (VCs) have given funding to ease the entrepreneur’s/venture’s goals in excelling in the market, while asking for equity (majorly) and sometimes debt in return. VC funding is a goal of almost all startup founders. In this report, we want to study the importance of VC investment criteria in funding a venture at different stages of a venture's lifecycle. We used the decision-making trial and evaluation laboratory (DEMATEL) Methodology to conduct this research. The results helped determine the importance of the investment criteria at 3 stages (Pre-seed, Seed, and Expansion) of a venture; and how these criteria relate to each other, and we identified their influence on each other. We saw that Entrepreneur’s Experience is rated as the topmost criterion at the Pre-seed stage, Product or Service Characteristics are valued the most at the Seed Stage, and similar importance of Financial Characteristics at the Expansion Stage of a venture. In the case of the most dominating criteria, the Experience of an Entrepreneur is rated on top at both Pre-seed and Expansion Stages, but it is Market Characteristics at Seed Stage. In this report, we also studied which investment criteria influence the other criteria. Further details of findings can be found in the analysis section of this report.
Puri, S. (2023). The importance of a Venture Capitalist’s Investment criteria at different stages of a Venture’s Lifecycle (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mgt/14
The full text of this document is only accessible to authorized users.