The relationship between academic stress and eating habits of college students marketing perspective : a study on government college students of Karachi


Zia Uddin


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2018

Project Type

MBA Executive Research Project

Access Type

Restricted Access


College students | Karachi

Executive Summary

The Relationship between Academic Stress and Eating habits in College Students: Marketing perspective. A study of Government Colleges in Karachi" Students experience academic stress as a part of their everyday life and it might have an influence on other aspects of their lives. If a Student is showing to stress frequently, it can have negative effects on the body’s natural functioning. Literature suggests that stress effects their sleep and eating habits. The aim of this current study was to gain a better understanding of the relationships between eating habits and academic stress. The current study investigated whether there is a relationship between academic stress and eating habits or not. Today’s society is a stressful environment for most of the people, and often they eat as a way of dealing with this stress. The purpose of this study was to determine if there is a correlation between the academic stress and eating habits of college students. Quantitative approach is being used in this research. 100 male and female students, Teachers and Parents were conveniently sampled, the data was collected through survey questionnaire from Govt. College for Women Korangi-4 and Govt. Degree Science and Commerce College Landhi/Korangi, located in Karachi. Data collection was done purposely just before the examination since it is one of the moment when student experiencing stress the most. The Compulsive Eating Scale (CES) and the Stressful Situations Questionnaire (SSQ) were used to measure each variable. The results were compared using a Pearson Coefficient of correlation (r) and p-value test would be used for significance of relationship. The null hypothesis would be rejected, and a significant positive correlation between academic stress and habitual eating has found. However please note, the, capability to draw conclusion from the result of this research might be but still it helps us getting some picture on the circumstances. The research is applicable in nature hence could be replicated and being conducted which later will add on to our understanding about this sin2ularit. Consequently, as for the second research objective, it is concluded that the eating habit is independent of gender differences The result is clearly exhibited that male and female gender differences is not significantly dependent on stress. This means that the academic stress will not be affected by the gender differences. The stress comeback is the body's mode of protecting you. If working accurately, it supports you stay attentive, active, and vigilant. In emergency circumstances, stress can save your life—providing you additional strong means to protect yourself, for example, or stimulating you to criticize on the brakes to avoid such situation. Stress can also assist you in growth to cope with challenges. It's what retains you on your toes during a presentation in class, improves your attentiveness, or energies you to study for an exam when you're instead watching TV. But outside some scopes, stress breaks to assist and starts triggering major harm to your health, your mood, your efficiency, your associations, and your life style. Consequences and Significance of the Research Feeling stressed? Reaching for candy? Or Want to eat for stress relief? There's no cure-all food to erase frustration, but you can get some stress relief by exercising and including more of these foods in your diet. As far as there is a significant relationship among the Academic Stress and Eating Habit of students. So, companies can offer them food products for stress relief. Like stress releaser chocolate, pizza deals for exams, coffee and tea products, burgers and other fast food items, dairy products, etc.

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