Unber Shakeel


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Health consciousness, awareness and information on consumables have led to many changes and implications for the manufacturers and the consumers. The use of cooking oil and Banaspati ghee all around the world is a part of food traditions. The region of South Asia has been the largest consumer and producer of cooking oil. The purpose of this research is to study the influence of healthy edible oils campaign on the consumers and manufacturers of Pakistan. The future of Banaspati manufactured by large companies in the region looks bleak as compliance with quality is compromised by many of the manufacturers as reported by the food and restaurant authority. This report aims to find out causes and the future implication of Banaspati after the onslaught put forward by the authorities to provide healthy products or stop production though quantitative and qualitative techniques. The samples of 380 respondents were surveyed via online questionnaires. The study uses regression analysis to forecast results. The variables and constructs are also explained in relation to the consumer perspective using correlation techniques. The findings display the fact that Banaspati ghee have adverse quality, which has propensity to affect the heath of consumers. Some of the health issues can arise out of Cardiac ailment, Cholesterol, blockage in arteries can be caused. Thus, there is a need for firms to work on bringing improvements in the industry. Moreover, government should develop new regimes for local food authorities. The significance of the topic is that it provides the consumer perspective on the current situation including health awareness towards edible Banaspati/ghee.



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