Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Dr. Shahid R. Mir, Assistant Professor, Department of Management

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

In Pakistan, the implementation of laws is quite weak, allowing more crimes to take place in the country without severe consequences for the criminals. Consequently, many horrific crimes are conducted, and the culprits easily escape punishment. This issue becomes even more serious when the crime is related to children. There has been a rising trend of child abduction and subsequent instances of abuse in the past few years, posing an alarming situation for parents and the entire nation. Protecting the new generation from this trauma is crucial, as it can have a lasting impact on children's lives. Given that law enforcement agencies have failed to prevent these crimes, it is evident that parents need to do their utmost to protect their children.

To address this concern, the project aims to explore the idea of using technological solutions available to parents and gather their perspectives on these solutions. The general technological solutions for child safety, prevalent in most parts of the world, involve the use of GPS or RFID devices worn by children, along with IoT technology. This allows parents to track their children in real-time through mobile apps from any part of the world.

As evident from the literature, the adoption behavior of technology is typically assessed through various models, among which the Technology Acceptance Model (TAM) stands out due to its simplicity and flexibility to accommodate research requirements. Therefore, the project has employed TAM to assess the adoption intention of GPS and IoT-based wearables by parents for their children. The focus is specifically on school-going children, creating a target group for the research. Recognizing the significance of schools as important stakeholders in the case of school-going children, their perspective is also taken into consideration in the assessment.


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