Irfan Ansari


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Sewing thread business in Domestic segment has a huge potential to exploit. It is a $30m (Rs3 billion annual) market which is mostly being served by innumerable unorganized layers. Even p the organized players (being called 'branded threads' in the report) hold less than 15% of the market share, in totality. These branded threads are currently operating without vision, long term strategy, customer focus, and modern management tools.

This research report aims to identify the challenges and opportunities in the Domestic business of thread and suggests a set of strategies to help achieve sustainable competitive differential advantage in the segment.

The journey of project begins with a comprehensive audit of internal and external factors of the Domestic market, using Internal Factor Evaluation - IFE, External Factor Evaluation - EFE, and Competitive Profile Matrix — CPM models. The data for preparing these matrices were captured by initially conducting detailed primary and secondary research. Based on research findings and results of IFE, EFE, and CPM, detailed strategies have been put together which can act as a guide for any existing or potential thread supplier to establish a strong foothold in the Domestic segment. The strategies are diverse and cover all major aspects of the business ranging from demand pattern, customer focus, pricing, right supply chain, current product features and value-added services, cost optimization, digitization & product innovation, and distribution.

It is worth mentioning that the research based recommendations/strategies present in the report can also be useful to those businesses who are dealing in items other than sewing thread/garment accessories. This is because a large part of the report emerges from dynamics of the Domestic market of Pakistan which is the common playground for other commercial ventures operating in the country.



Available for download on Tuesday, December 31, 2030

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