Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Mohsin Sadaqat, Assistant Professor, Head of Finance Lab, Department of Finance

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

This research project proposal delves into the intricacies of TATA Best Foods Limited (TBFL) and its venture into the meat industry. In the backdrop of a global economy profoundly affected by the COVID-19 pandemic, the project aims to tackle challenges in the company's processes, particularly concerning raw material shortages, transport and logistics issues, stockpiling, and reduced demand. Pakistan, with its vulnerabilities to both economic disruptions and climate change, confronts unique challenges. The essay delves into Pakistan's meat market, marked by a growing population, urbanization, and a preference for chicken and beef. However, the sector faces issues like limited access to quality animal feed, inconsistent quality and safety standards, and inadequate cold chain infrastructure. The meat market is a substantial contributor to Pakistan's economy, with a projected growth rate of 8.89% until 2028. TBFL, a subsidiary of TATA Pakistan, has grown into a multi-billion-dollar company engaged in meat exports to countries like China, KSA, UAE, Jordan, and Qatar. To address the challenges it faces, the proposed solution suggests backward integration into livestock farming, where the company would purchase and raise calves in-house, thus ensuring a consistent and high-quality supply of raw material. This proposal outlines the operational aspects of the backward integration process, including establishing livestock farms, procuring calves from Southern Punjab, and developing high-quality feeding programs. While this presents a significant opportunity for TBFL, it comes with its own set of challenges, such as cash flow issues, logistics fluctuations, and ensuring meat quality. The research project sets out to answer questions related to the viability of the proposed solution, procurement and dispatch plans, and the overall impact on TBFL's profitability. The objectives include assessing the feasibility of establishing livestock farming, determining procurement and dispatch plans, and evaluating the costs and profitability of backward integration. In a volatile and dynamic industry, this research project aims to provide valuable insights and recommendations for TBFL to navigate the complex landscape of the meat market, reduce vulnerabilities, and optimize its operations for sustained growth and success


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Available for download on Wednesday, November 06, 2030

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