Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Dr. Amber Gul Rashid, Assistant Professor, Department of Marketing

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

After the outbreak of Coronavirus Disease 2019 (COVID-19) in December 2019, there was an exceptional increase in demand for Personal Protective Equipment (PPE) both inside and outside Pakistan, which resulted in worldwide uncertainty with regards to PPE supply and inventory.

There is a dearth of literature on supply and demand issues of PPEs in the Pakistani market. This paper attempts to add to the literature on the local Pakistani market for PPE. The literature review of the paper covers the trend of COVID-19 cases in Pakistan, preventive and control measures. PPE demand pre and post COVID-19 has been discussed along with manufacturing methods of selected PPE equipment.

Through questionnaires, interviews, and data collection of vendors we have tried to ascertain key factors that may influence demand and supply factors in PPE supply. The findings of research indicate were:

1- Pakistan has developed significant capacity for PPEs during the COVID-19 pandemic.

2- The government should support and promote the PPE sector for export growth.

3- Local demand for PPE is expected to remain steady over the next five years.

4- Re-evaluating the taxation regime can reduce the cost of doing business and encourage a documented economy.

The recommendations included:

1- Foster an enabling environment for PPE exports through supportive policies and incentives.

2- Strengthen infrastructure and logistics to facilitate seamless production and distribution.

3- Encourage collaborations between local vendors and e-commerce platforms for wider market reach.

4- Reform the taxation system to reduce burdens on businesses, promoting transparency and accountability.

The PPE market in Pakistan holds significant potential for growth, driven by both domestic and international demand. To capitalize on these opportunities, it is crucial to leverage ecommerce platforms, address cash transactions, and re-examine the taxation regime. By taking these steps, Pakistan can enhance its position as a leading player in the PPE industry while fostering a sustainable and documented economy.



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