Master of Business Administration Executive
Faculty / School
School of Business Studies (SBS)
Year of Award
Yasmin Zafar, Assistant Professor, Department of Marketing
MBA Executive Research Project
Telemedicine has the potential to revolutionize healthcare delivery in developing countries like Pakistan. This exploratory study investigates the adoption of telemedicine in urban areas of Pakistan (Karachi, Lahore & Islamabad). A mixed-methods approach was employed, including a literature review, survey questionnaire, and interviews with healthcare providers and patients. The results indicate a moderate level of telemedicine adoption in urban areas, with barriers to adoption including lack of awareness and infrastructure. However, healthcare providers and patients perceive that telemedicine has the potential to improve access to healthcare and reduce healthcare costs. The study highlights the need for further investment in telemedicine infrastructure and awareness campaigns in Pakistan. This study provides policymakers and healthcare providers an insight to tackle current state of telemedicine adoption and challenges in urban areas of Pakistan. Further research is needed to address the limitations of this study and to investigate the potential of telemedicine to enhance healthcare delivery in Pakistan and other developing countries.
Rehman, Z., & Khan, M. F. (2023). Exploratory study on adoption of Telemedicine in high and medium socioeconomic classes in Pakistan, with a focus on Karachi, Lahore, and Islamabad (KLI) (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/592
Available for download on Friday, July 05, 2030
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