Master of Business Administration Executive
Faculty / School
School of Business Studies (SBS)
Year of Award
Dr. Yasir Mansoor Kundi, Assistant Professor, Department of Management
MBA Executive Research Project
Work-life conflict, Turnover intentions, Employee well-being, Mediating role, Moderating role, Religiosity, Emotional stability, Pharmaceutical sales representatives, Pakistani pharmaceutical industry, Attrition rates
This executive summary provides an overview of the findings, conclusions, and recommendations derived from the analysis of the relationship between work-life conflict, turnover intentions, employee well-being, and the mediating role of employee well-being and the moderating role of religiosity and emotional stability among pharmaceutical sales representatives in the Pakistani pharmaceutical industry. The project aimed to address the problem of high attrition rates among sales representatives, explore the impact of work-life conflict on employee well-being and turnover intentions, and examine the mediating and moderating effects of employee well-being, religiosity, and emotional stability.
The Pakistani pharmaceutical industry faces the challenge of high turnover rates among sales representatives, impacting organizational stability and productivity. Primary research through exit interviews identified key factors contributing to turnover, including low compensation, high sales targets, unprofessional behavior of line managers, job insecurity, limited career growth prospects, working areas far from home, and industry switches/personal business initiatives.
Questionnaires, translated into Urdu for better understanding, were used to collect data on work-life conflict, employee well-being, turnover intentions, religiosity, and emotional stability. Data analysis revealed that work-life conflict significantly influences turnover intentions, with factors such as conflicting work demands, long working hours, lack of flexibility, and inadequate support systems playing vital roles. Furthermore, employee well-being was found to mediate the relationship between work-life conflict and turnover intentions, suggesting that employees' well-being serves as a mechanism through which work-life conflict affects turnover intentions.
Additionally, religiosity and emotional stability were found to have moderating effects on the relationship between work-life conflict and turnover intentions. This indicates that the influence of work-life conflict on turnover intentions can be influenced by individuals' levels of religiosity and emotional stability. These factors can either amplify or mitigate the impact of work-life conflict on turnover intentions.
Recommendations were formulated based on these findings to address high attrition rates and promote employee well-being. They include implementing flexible work arrangements, promoting work-life balance initiatives, improving support systems for employees, providing resources for managing work demands, fostering open communication, monitoring turnover intentions, offering career development opportunities, and enhancing well-being programs. Additionally, organizations should recognize the moderating role of religiosity and emotional stability, considering these factors in the design and implementation of interventions to reduce turnover intentions.
Implementing these recommendations can improve employee satisfaction, reduce turnover intentions, and cultivate a more engaged and productive workforce in the Pakistani pharmaceutical industry. By recognizing the impact of work-life conflict, employee well-being, and the moderating role of religiosity and emotional stability, organizations can mitigate high turnover rates and contribute to long-term success.
This project highlights the specific challenges faced by the Pakistani pharmaceutical industry regarding high attrition rates among sales representatives. By considering the role of work-life conflict, employee well-being, and the moderating effects of religiosity and emotional stability, organizations can foster a positive work culture, enhance employee well-being, and mitigate high turnover rates for industry stability.
Ilyas, M., Khan, S., & Saad Ul Haq, M. (2023). Effect of worklife conflict on employees' turnover intentions: a study of sales representatives in the Pakistani Pharmaceutical Industry (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/583
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