Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Dr. Fawad Ahmed, Assistant Professor, Department of Finance

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Post-harvest losses on potato crop in Pakistan are a significant problem, with a high percentage of the crop being wasted due to inadequate storage, transportation, and processing. The potato crop is one of the most important agricultural commodities in Pakistan, and any reduction in post-harvest losses could significantly benefit the country's economy and food security. Various factors contribute to post-harvest losses on potato crop in Pakistan, including the lack of modern storage facilities, insufficient transportation infrastructure, and inadequate processing techniques. Additionally, there is a lack of awareness among farmers and other stakeholders about proper post-harvest management practices, leading to a high rate of spoilage and waste. To address this issue, several initiatives have been undertaken by the government, non-governmental organizations, and the private sector to improve post-harvest management practices. These initiatives include the development of modern storage facilities, the establishment of cold chains, the promotion of improved processing techniques, and the dissemination of information and training on post-harvest management. Despite these efforts, post-harvest losses on potato crop in Pakistan remain a significant problem, and there is a need for further investment and innovation in this area. Improved post-harvest management practices could not only reduce food waste but also increase the income of farmers and contribute to the country's economic development. With this research we aim to propose solutions to the local farmers so that they can increase profitability and enhance productivity as well. According to our research Pakistan Government has a crucial role in supporting small farmers to enhance their profitability. This can be achieved by establishing subsidized cold storages and providing easy loan schemes for advanced machinery to reduce post-harvest losses. NGOs can contribute by arranging awareness sessions to educate farmers on selling crops directly to the market and improving their bargaining power. The government should offer subsidies on imported machinery or promote local manufacturing to make them more affordable. An online marketplace can be developed to connect farmers and retailers, eliminating middlemen, and increasing profit margins. Encouraging contract farming arrangements with FMCG companies would provide farmers with a guaranteed market and improved bargaining power. Collaboration among the government, NGOs, and FMCG companies can empower small farmers, boost their competitiveness, and increase their profits. viii The outcome of our research has several critical implications on all the stakeholders, from farmers to end consumers and also on multiple Government institutions as well.



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