Master of Business Administration Executive
Faculty / School
School of Business Studies (SBS)
Year of Award
Mahreen Nazar, Assistant Professor, Department of Accounting & Law
MBA Executive Research Project
The executive summary provides an overview of the research to identify the main factors contributing to the limited adoption and market penetration of General Takaful products in Pakistan. By comprehending these factors, Takaful Companies can develop targeted strategies to address the challenges and promote the growth of the Takaful industry.
The research paper begins with an in-depth introduction and context section, followed by a comprehensive literature review of the research papers related to Islamic Finance and Takaful in Pakistan. Afterward, the study identifies income, religion, awareness, product offerings, staff skills and competency, surplus distribution, and re-takaful treaties as critical factors contributing to the low penetration of general Takaful.
Based on the findings, the research paper provides a concise conclusion and several suggestions for stimulating the general Takaful growth in Pakistan.
Takaful Industry in Pakistan can pave ways to tap the market's unrealized potential by addressing the identified factors and implementing the proposed recommendations. This will encourage the expansion of the Takaful industry and contribute to the financial inclusion and resiliency of the population.
Shoaib, M., Mughal, S., & Javed, H. (2023). Factors affecting low market penetration of General Takaful in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/580
Available for download on Tuesday, December 31, 2030
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