Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Dr. Muhammad Talha Salam

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

The aim of this study is to find out the scope of Pre-engineered Building construction in Pakistan and preference of local business stakeholders regarding construction options available in Pakistan. There are several challenges associated with Pre-engineered steel construction and this study will highlight whose challenges and success factors linked with PEB construction. On the basis of results achieved from research study, strategies and suggestions will be recommended that needs to be adopt in order to promote Pre-engineered steel construction across Pakistan.

The objectives of the study will be formulated as below:

  • To survey construction options and possibilities available for emerging Pakistani firms
  • To evaluate the current and future feasibility of PEBs for different construction requirements for Pakistani businesses.
  • To investigate the critical success factors in the selection of a PEB in Pakistan.

The proposed research methodology included conducting focus groups, survey questionnaires and interviews. Also, a case study will be included to support the research study.

The research will use a mixed methodology which will be a blend of both qualitative and quantitative research design. The research approach used here will be inductive and deductive both. Through the deductive approach, the hypothesis will be tested and through the inductive approach, specific observations from interviews and surveys will be analysed.

The sample size used here will be 100 responses for questionnaires. The responses will be collected online aur via email. The interviews will be conducted with 05 people and for the and for focus group sample size will 04 people in each focus group. The data collected will be then analyzed and on the basis of their responses and results following recommendations were made:

Higher initial cost is considered to be the most critical factor which needs to be considered and policies, strategies and incentives are required to bring down the cost of Pre-engineered steel construction. Some other recommendations included strong Government policies and import laws, Training of technical talents, vertical integration of supply chain, promotion of infrastructure development, BIM information technology, awareness campaign and research development.

It is hoped that considering the above recommendations PEB steel construction industry can grow further and become the obvious choice for Local business stakeholders.


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Available for download on Wednesday, December 31, 2031

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