Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Dr. Shahid R. Mir, Assistant Professor, Department of Management

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Specialize health care is one of the most crucial needs of any community and its provision is always a challenge, especially in rural areas of developing countries like Pakistan where 64% of the total population in Pakistan lives in rural areas and has a high maternal mortality rate (MMR): 186/100k while target: 70/100K live births by 2030, in order to provide efficient service different modes are used especially Tele medicine, so we have done our research to gauge the effectiveness of telemedicine in Sindh.

Research objective:

• Assess the effectiveness of telemedicine in Sindh.

• Evaluate local telemedicine projects and compare them with internationally recognized projects

Around the globe tele medicine have different applications such as tele-diagnosis, tele-pathology, tele-radiology & tele-endoscopy.

Objectives are reached through three stages.

• Stage 1: Literature search and review is carried out to study existing projects and through comparison with international projects, the second research objective is achieved which is identifying the gaps in international successful projects.

• Stage 2: Six (06) interviews are conducted with Doctors, Management staff, and Technology experts. This is used to determine both research objectives i.e. effectiveness.

• Stage 3: Surveys are carried out in Sind rural areas for a sample size of 100 people. This is used to determine the first research objective, assessing telemedicine’s effectiveness in rural Sindh.

Effectiveness of telemedicine can be gauged by analyzing access, awareness among population, its benefits to population, challenges in implementation and gaps w.r.t. best practices. In this study, it is identified that:

Access to Healthcare: In rural Sind is still low with the unavailability of Qualified Doctors and Trained Staff (even doctors, two nurses, and one midwife for every 10,000 citizens.) making a strong case for adopting technologies to ensure proper access to healthcare, Telemedicine can pave the path to it.

Awareness of Telemedicine: The survey results show that a majority of respondents (80%) were aware of the term "Telemedicine" or "Telehealth care facilities" before taking the survey. This indicates a relatively high level of familiarity with telemedicine among the surveyed population. However, usage is still low indicating little awareness of available platforms

Benefits of Telemedicine: Survey and interview responses acknowledge that the population trusts the tech to deliver services with all its benefits.

Challenges: Major challenge to growth is the lack of govt. interest including public-private partnerships

In the end, we have also developed a recommended telemedicine model which not only overcomes current shortcomings but also improve overall effectiveness.


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Available for download on Tuesday, December 31, 2030

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