Customer relationship management in standard chartered bank Pakistan


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


CRM evolution, Key performance indicators (KPI), CRM market

Executive Summary

The paper aims to examine what customer relationship management (CRM) is? What are CRM systems? What factors are critical for the success of a CRM implementation project? And finally what are the key performance indicators (KPI)? Program: EMBA Photocopying is prohibited. To be used within library premises. A deductive research approach as main skeleton of the methodology was selected for the project.

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