Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2011
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
Banking has a tradition and a long history in Pakistan. There are several occasions where banking industry has taken twist and turns whether it was pre-partition era. or it was nationalization, banks were always focused, After privatization new banks came in the main stream with more customer centric approach. The process of privatization and de centralization shed good impact on big five banks namely National Bank of Pakistan (NBP], Habit Bank Limited (HBL), Muslim Commercial Bank (MCB), United Bank Limited [UBL) , and y\!lied Bank Limited [ABL]. These banks came forward and revised their processes and procedures to compete with newly established and flourishing banks in terms of their technology/, infrastructure, human resources, and customer services.
Pages
62
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54957
Recommended Citation
Mithani, N. W. (2011). Customer response towards innovation in UBL (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/535
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