Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Banking has a tradition and a long history in Pakistan. There are several occasions where banking industry has taken twist and turns whether it was pre-partition era. or it was nationalization, banks were always focused, After privatization new banks came in the main stream with more customer centric approach. The process of privatization and de centralization shed good impact on big five banks namely National Bank of Pakistan (NBP], Habit Bank Limited (HBL), Muslim Commercial Bank (MCB), United Bank Limited [UBL) , and y\!lied Bank Limited [ABL]. These banks came forward and revised their processes and procedures to compete with newly established and flourishing banks in terms of their technology/, infrastructure, human resources, and customer services.
Link to Catalog Record
Mithani, N. W. (2011). Customer response towards innovation in UBL (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/535
Available for download on Tuesday, December 31, 2030
The full text of this document is only accessible to authorized users.