Potential for e-commerce in existing food restaurants in Pakistan :


Ayaz Moeed


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Eatery, Marketing , Consumer goods

Executive Summary

This research is to understand the adaptability of E-commerce into restaurant sector of Pakistan. The research findings will provide understanding of the potential to integrate E-Commerce into business models of local food restaurants, mainly in Karachi. The study will also provide insight to the reader about the development of E-Commerce in Asian countries, and how it helped in attainment of the objectives and the implementation of E-Commerce into different segments of market. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology:Research methodology consist of secondary literature analysis along with primary data collection. Convenience sampling was carried out in order to conduct primary research. Ten restaurant's owners were interviewed .

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